Hotel Shocard Broadway, Times Square

I was able to check in a teeny early, since Jasmine took pity on this redeye flight passenger. This was a small boutique hotel, like if you're walking by and you blink, you'll miss it. BUT you can't beat that location. It's in the middle of everything. And when it comes to the sleep quality, I slept very well considering there's a siren going off every 2 seconds in the area. I rarely heard other neighbors and the housekeeping respected my do not disturb sign. The TV had decent stations, and the internet signal was strong. The water in the shower comes out HOT!! And there's a mini fridge which kept my waters and leftover Junior's cheesecake nice and chilled.· My room was very small, which is fine for one person, but 2 may be a bit crowded. The AC works but is LOUD!! The room was decent and clean, but I wish the hotel had a teeny more decor...like...for example....framed showcards on the walls. Like those nice signed ones where they raise money for Broadway cares/Equity fights AIDS. It's called Hotel Shocard, so why not? Everything about this hotel is small. The lobby is just a counter, the hallways and elevator are small (no key card needed, even though there's a thing for it in there), but I'm small so I was ok with it. My little room grew on me and became my little quiet sanctuary after barely escaping the craziness of Times Square. It's comfortable, cozy, and I was sad to leave. I'd love to stay here again.

The pro's are: location, right across the street is the entrance of the subway. Room and bathroom was small but has a good and nice layout Friendly staff The con's are: No coffee/teamaker in the room (and they promissed to get a cettle for me but that never came) Curtains were 30 cm. too short Lounge/breakfast room is not very cosy They start early with the cleaning of the rooms so make sure that you hang out the Do not disturb sign

We booked this hotel sight unseen last min based on reviews after arriving in New York. 3 nights was quoted at $1100 which included taxes. When we got there we were sorely disappointed at the rundown appearance. Our room was loud and our window overlooked a roof top with some machinery on it that was making noise. We requested another room, which was the size of a closet. Seeing what the options were, we clearly did not want to stay here three nights. We were told that the one night rate was over $500 and that we will be stuck paying the one night fee if we canceled the reservation and didn’t stay there at all so we were stuck. The only positive was that the room was clean. When trying to get ice which we were told would come right up, we waited over an hour, made multiple calls and then were told that the person was painting and ice wouldn’t be available for several hours. Staff was rude and unresponsive. The price we paid was outrageous for the dodgy accommodations. We highly DO NOT RECOMMEND. Other options in the area of Times Square for less prices, service when needed, and views. Do your homework.

The room was small but it’s NYC so that’s expected. The bed was comfortable, shower was hot and staff was great. The best thing about this hotel is the location. It’s 1 block off Times Square so it’s quiet but extremely convenient. The theaters are all walking distance. The subway stop is across the street. I would absolutely recommend this hotel and will be staying here for my next trip to NYC